AIA National Conference – Mini MBA: Mastering the business of architecture for emerging professionalsStrategic plans, business plans, marketing plans, budget plans: Where do you begin when trying to visualize your firm’s future? And how do you go from vision to implementation? This session, at the AIA Conference on Architecture 2017, April 27 to 29, Orlando, Florida, will help evaluate the strategic planning process for individuals and their firm.

CEO Brad Lukanic and his co-facilitators will moderate a pre-conference discussion with a focus on ways to promote plan success, during this joint presentation with the Young Architects Forum and the AIA Large Firm Roundtable.

The workshop will highlight the benefits of being realistic, understanding the marketplace, anticipating the future economy, identifying skills and acknowledging shortcomings.

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