Brad considers how the digital and physical worlds will further evolve to create new experiences that transform health, learning and travel. Here is his prediction excerpted from the full piece:
“In the next decade I believe experiential design will play a greater role and impact lives as people interact with the built environment. With the launch of 5G technology, the ability to create and transmit massive amounts of new content while we’re in constant motion and engaging—in real time—with the built environment will be a major disrupter in communities. Experiential design’s elevation to customizable and personal experiences that are built around individual behaviors and preferences will impact daily actions from a healthcare doctor visit, to educational experiences at two- and four-year institutions, to even vacations.
“Imagine if you’re a history buff, standing at the base of the Statue of Liberty. You’re presented—based on your profile and interests—information as to how Lady Liberty was created and built. Then you’re connected to details about Ellis Island regarding immigrant passengers, maybe even about your ancestors and the ships they arrived on. Instead of going back and researching, the information is curated and accessible in real time. Our engagement impact within the built world will be defined not only by what we see and feel, but with tailored experiences and information.
“I believe the next decade will couple and improve these individual experiences with a greater focus on personalized health. With companies designing more high-tech wearables that gauge and record data, knowledge focused on healthy lifestyle and well-being choices will shape physical spaces, from college recreation spaces to athletic performance and research facilities, where the built and virtual environments become more integrated and seamless.”
Brad’s prediction is included along with others from key leaders at PepsiCo, Fjord, Teague and more.