A new article from 7×7 San Francisco celebrates Vinfolio’s San Francisco HQ – designed by our Assembly/CannonDesign team – for its ability to blend wine country chic with startup cool. As the article indicates, Vinfolio “required a headquarters that could serve a number of functions – a place to get work done, as well as a spot for tasting wine and entertaining guests.” The new space achieves this through a series of design moves, including

  • “Whether you’re a staffer coming to work at Vinfolio or headed in for a meeting with CEO Don St. Pierre, Jr., you’ll make a grand entrance through an oversized, ebony-stained door that opens to a bar and tasting room with high ceilings and large factory-framed steel windows. Just what we’d want to see as we arrive at the office in the morning, the wraparound bar is clad in paper-packed oak tambour (more commonly seen on roll-top bread boxes) with marble countertops and leather-topped stools. The backdrop? A mosaic-style image of our beloved Napa Valley, composed of squares that have been printed, cut, and wheat-pasted to the wall.

  • Simple and cozy, the office is organized into dedicated areas and blends the vibe of the urban location—with modern pieces by Restoration Hardware and Space Copenhagen—with “some elements of Wine Country—a soothing neutral palette, plenty of natural light, comfortable furnishings, rich leather, and wood tones,” says Liz Guerrero, principal at Assembly/CannonDesign.
  • Adjacent to the bar is a formal dining area fitted with an extra-long wood table, mid-century-style chairs, and warm pendant lights—a scene well suited to celebrations and tastings. Extra seating, in the form of plush red leather banquettes, provides a comfy spot for casual conversations and lounging, while a set of three nesting tables offers a spot to set your drink as you peruse the wine cases, from brands around the world, that make up the wall.

“Vinfolio is known for impeccable service and client interaction, it was important that the space feel warm, personal and intimate,” Guerrero added.

Read the full 7×7 article on Vinfolio’s HQ >