Quartz features CannonDesign and University of Minnesota Ambulatory Care Center
It’s time for healthcare to look to other industries for new ideas to innovate, enhance services and stay competitive.
That’s the driving message of a new piece from Quartz that focuses on the University of Minnesota Ambulatory Care Center and how its designed with inspiration from Ikea, Apple and Starbucks. Such innovation is necessary as CannonDesign’s Mike Pukszta notes in the article:
Until the (Affordable Care Act), I had never heard health clients ask that we needed to do things differently. The typical hospital [profit] margin right now is about 2 to 3%, but if they continue doing the things as they’re doing them now, all the smartest advisers in the world predict that within the next 6 or 7 years, their margin will be negative 20%.
Here’s a look at how University of Minnesota Health worked with CannonDesign to draw inspiration from Ikea, Starbucks and Apple to create a remarkably efficient facility focused on patient experience and care improvement.
IKEA: Design to a Price Tag
To manage costs, the team looked to IKEA’s philosophy of determining the price tag first, then designing the product’s specifications to meet that price point. For instance, for a chair to be sold at $100 retail, IKEA’s product developers and designers would consider how best to use existing production equipment, etc.
The University of Minnesota knew it had no more than $200 million to spend on a new facility when it started the project. Pukszta’s team was asked to propose the best possible scenario working with that hardline budget number in mind – a reversal of the usual design process, in which clients outline their wish list and a budget is drawn afterward.
Apple Store: Faster Transactions, Better Experiences
The University of Minnesota’s new ambulatory care center will have almost half the number of exam rooms – 250 reduced from 450 in their old facility – but it will accommodate twice as many people. To accommodate this, the design team looked to Apple’s efficient retail experience where they greet customers at the door and check people in/cash people out with mobile devices. Learning from this, the new center has no reception desks or dedicated check-in/check-out counters as reception staff greet patients as they walk in and can pull up health records, update information and identify exam rooms with tablets.
Starbucks: Cool, Communal Workspaces
Research shows that health providers often have 30 to 40% of their real estate tied up in private doctor offices that are almost always unoccupied with doctors treating patients in exam rooms. Instead, the University of Minnesota’s care center is infused with collaborative and private spaces throughout the facility to accommodate the various types of work that needs to happen throughout the day. These work spaces are filled with comfortable seating, coffee bars, and technology.
“The (University of Minnesota) said they wanted to make this the coolest spot physicians want to come to on campus, despite the fact they can’t give them any offices,” added Pukszta.