CannonDesign’s Abbie Clary, a director of our health practice, has contributed to a report from IMEG Corp. and Transwestern, titled “The Convergence of Healthcare Delivery in the U.S.” The study is a survey of leaders in the healthcare industry on topics such as “mega-disruptors,” how healthcare will be sought by Millennials and Gen Xers, and what the delivery of healthcare will look like by 2020. A total of 24 industry leaders from a variety of healthcare sub sectors contributed to the report, including representation from hospital systems, academic medical campuses, development firms, design firms, medical products firms, and analysts.
The full report can be read online, and key excerpts from Abbie can be found below:
What is, or will be, the single largest disruptor to healthcare delivery?
“Consumerism is the key catalyst for disruption all over the marketplace. Consumers are as savvy as ever and bring deeper understanding of care delivery and higher expectations around experience and value than ever before in history. Healthcare’s core business model wasn’t designed to support these new expectations, and so the model needs to adapt ASAP before a non-traditional entity (see Walmart and Humana, Amazon, etc.) becomes more sophisticated and equipped to help this new era of consumers.”
How will Millennials and Gen Xers receive healthcare differently than Baby Boomers?
“Millennials and Gen Xers expect comprehensive management of health; quantified, self-developed data; transparent understanding of the data and what to do with it; answers anytime,
anywhere, etc. Personally, as a Gen Xer with children, my complaint is that these things are not happening fast enough in healthcare.”
What will the delivery of healthcare look like by 2020? Will we continue to see healthcare incorporate strategies like those used on the retail side?
“It’s nearly impossible to predict the future within this rapidly changing climate. Still, a few thoughts. First, trends indicate that post-acute care will rise to the forefront, especially as the need to improve and maintain quality within the continuum of care for an aging population becomes more important. Second, the ambulatory landscape will continue to become more of an acute care environment due to reimbursements for procedures that were traditionally hospital-based now being performed in outpatient settings.”