The Chicago Tribune Blue Sky team recently toured Echo Global Logistic’s new Chicago HQ and published a photo tour of the space entitled, “Take a Trip Through Echo Global’s Velocity-Themed Office.” Our Robert Benson designed the space and accompanied Blue Sky on the tour during which he talked about space’s focus on movement, the Echo brand, and the company’s purpose. The full photo tour can be viewed online.
Echo Global Logistics HQ
The formula for an echo is “Velocity = Distance/Time.” This equation is the DNA of transportation logistics at Echo Global Logistics and the essence of its 132,000 sf headquarters expansion. The Echo brand is apparent as soon as one enters the space. “ECHO” is sculpted as four massive letters in weathered steel. The letters are set at different angles to create a shifting experience for passerby. Upon entry, the E is perfectly aligned and luminous, while the O appears darker and more abstract. As the individual moves, each letter comes into similar focus as the others change shape, altering perception with distance and time.