We are thrilled to share Diaa Elbashir has joined CannonDesign to lead our DC Commercial Practice.
Diaa brings to CannonDesign a proven record of design excellence in DC’s commercial, retail and residential marketplace and an extensive, award-winning portfolio of interiors and architecture work including projects with Breitling, Federal Advisory Partners, Excel Group, Cura Strategies, United Steelworkers and more.
“We’ve been looking to amplify our commercial market presence in the Washington, DC region as part of our firm’s strategic growth plan,” explained Meg Osman, executive director of CannonDesign’s global commercial practice. “We needed to find the right individual to make that possible, and Diaa’s expertise, portfolio and quality of work is a wonderful fit for our team.”
Previously, Diaa founded and led DC-based EMA architecture + interiors, a practice that thrived as it built longstanding, valuable client relationships through its commitment to collaboration, research and design excellence.
“Joining CannonDesign is a remarkable opportunity,” said Elbashir. “I’ll continue to focus on delivering leading-edge design work for clients and can now tap into CannonDesign’s global network of design and strategy services. They are recognized as one of the most innovative design firms in the world and have deep expertise in workplace strategy, engineering, change management, environmental graphics, lighting design and other services that will only enhance the value we bring to our current and future clients.”
CannonDesign’s global commercial practice has shaped environments for organizations of all different scales and industry types including Square, Zurich, Showtime, Echo Global Logistics, Clorox, Atlassian and Roche among others. The team differentiates itself by committing to data and staff experience as well as deploying proprietary research and engagement tools to surface the best ideas and ensure sustainable ROI for clients.
“To date, our CannonDesign DC team has mostly been recognized for our high-quality design work in education, science and technology and health markets,” states Roland Lemke, CannonDesign’s DC Office Practice Leader. “Diaa is a perfect fit for our firm as he empowers us to now bring industry-leading commercial design services to the DC region. It’s an exciting moment for our office and the organizations we serve.”
Diaa joins a Washington DC practice currently working with commercial real estate firms including JBGSmith, Lincoln Property Company and Cushman Wakefield and on signature area projects including University of Maryland’s Cole Field House, Johns Hopkins University Applied Physics Laboratory, and the Potomac School’s Center for Athletics and Community.