JWTCannonDesign has been prominently featured in the latest trend report from J. Walter Thompson Intelligence titled “The Well Economy.” The 105-page report addresses how the definition of health is expanding based on the rise of consumerism, technological advances, and other trends disrupting the healthcare industry.

Both the University of Minnesota Health Clinics and Surgery Center (M Health) and Kaiser Permanente Radiation Oncology Center are featured, along with insights from Mike Pukszta, our health practice leader and Mehrdad Yazdani, design principal of the Yazdani Studio of CannonDesign. The projects are highlighted as case studies in the “Healthcare Landscapes” section, which examines how the healthcare industry is taking important steps to elevate the patient experience.

Walter Thompson Intelligence is a new specialized practice at the J. Walter Thompson Company, offering a unique blend of research, innovation and data analytics across its global network. J. Walter Thompson Intelligence provides J. Walter Thompson Company clients with essential insight, inspiration, trends forecasting, data and analysis on a global scale. The full report – which includes 24 pages of infographics from a survey of over a thousand consumers, exclusive interviews with experts in both healthcare and lifestyle industries, and case studies of the evolving visual language of healthcare design – ­can be found here.

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