The National Association of Industrial and Office Parks (NAIOP) has published a new piece from our David Pugh focused on Strategically Repurposing Common Spaces in Office Buildings with new ideas from the education, healthcare and retail sectors. As the piece notes, “An exciting shift is currently occurring in office buildings across North America. Owners, developers and designers are rejuvenating older buildings by rethinking the traditional concept of common spaces. Lobbies and public areas originally designed to function solely as entries and security checkpoints are becoming hospitality-infused destinations. Spaces previously active only at key moments during the day – arrival, lunch, departure – are now “places to be” all day long, with food service, retail offerings, group seating, art installations, concierge service and more.”
Throughout David’s article online, he points to examples from other industries that can strengthen this shift. Here’s a key excerpt:
Retail’s influence on office space
The world of retail has been upended in recent years, as e-commerce has made it simple to shop from home. In an effort to bring people back into brick-and-mortar stores, shopping center owners and retailers are reimagining the experiences created within the shopping environment, transforming stores and malls into destinations that celebrate brands and encourage social interaction.
Shopping malls throughout North America are rethinking their under-utilized open spaces and departing from tradition to create destinations that attract visitors for the experience as much as for the shopping.
Office buildings are dealing with a similar challenge. As technology makes it easier for employees to work from any location, owners and employers are drawing people into their office buildings by adapting their spaces to foster interaction and reinforce collaboration and culture.