May 12, 2020

Designing for a Culture of Integrated Innovation

Scientific organizations have lagged behind the dynamic changes that have occurred in other businesses. CJ Corporation used its headquarters to create a new paradigm—one that created a dynamic workplace that breaks down the walls between disciplines (both figurative and literal), blurs the boundaries between discovery and commercialization, bridges geographies, and ultimately, transforms its approach to science.

The design of CJ Blossom Park is founded on the “New Scientific Workplace” concept—a radical design approach that replaces traditional laboratory planning ideas with integrated innovation strategies to create dynamic, boundary-less environments that increase productivity, efficiency and creativity. This was vital for the organization, especially as it brought together all of its disparate business entities into one central location. The success of this concept led R&D magazine to name CJ Blossom Park the best new laboratory in the world.

This paper breaks down the strategies we employed within this project and demonstrates how the New Scientific Workplace is capable of transforming the culture of innovation within organizations.

Download our paper.