The piece notes that as we heading into the 2020s, “Millennials and Gen Z now account for the majority of consumers and workers at or under the age of 40 (essentially 56-61 million people).” The writer identifies these two groups as GenNow and then points to numerous examples of how our world is shifting to respond to GenNow.
The full article is online. Here is the excerpt on Lassonde Studios:
Lassonde Studios at the University of Utah is a fitting example of how institutions are accommodating GenNow in higher education. Recognizing it needed to create an entirely new type of learning facility that could better connect students to each other, to bold ideas, and to exciting new futures, the university worked with CannonDesign and its Yazdani Studio to create this breakthrough building that is both LEED Gold and an American Society of Interior Designers (ASID) Outcome by Design award-winning project.
Lassonde Studios opened in August 2016 and houses four floors of residential space on top of a 20,000-square foot maker space, or “garage.” Students from 35 different majors across various grade levels live and network in the building, which was created in an effort to foster collaboration and innovation. The building has helped the university quintuple the number of student startups on campus, increase its national rankings for entrepreneurial learning, and secure national media from the Business Insider, the New York Times, Entrepreneur and more.