A Welcoming Center Enhances Recruitment with Campus Pride
The Mary Wright Admission Center is the new welcoming home of Texas Christian University’s Office of Admission, and is the campus “living room” designed for one specific purpose: recruitment. The center features a light-filled rotunda, interview rooms, video-conference facilities, an orientation classroom, themed exhibits and a café.
Interactive to its core, the building greet guests with six touch-screen kiosks highlighting the TCU experience.
The experience, developed by the firm’s environmental graphics team, includes information about TCU’s academics, athletics, social life and regional activities. Campus headlines from the university’s RSS feed scroll by on an electronic stock ticker, and two LCD monitors display names and photos of the day’s guests. The building consolidates admissions functions into one space, offering assistance to international, transfer and freshman prospects.
The building presents a gateway façade at the edge of the campus, and is the university’s first structure to employ geothermal cooling and heating. This system and other environmentally sustainable features earned the facility LEED Gold certification.