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Executive Director, Firmwide Strategies


My approach is simple: stay curious, keep your eye on the horizon, be generous with your talents and challenge the givens. I encourage teams to look beyond ‘what needs fixing,’ and instead focus on ‘what is possible.’ Stimulate the imagination….asking ‘why?’ and ‘why not?’ Unleash the creative thinking desperately needed to solve some of the greatest challenges our society faces today.

With a background in business management, engineering, architecture and construction, strengthened by decades of firsthand design experience, Deb champions and executes short- and long-term strategies to continually elevate CannonDesign within our industries. She partners with firmwide market, service line and practice group leaders to identify new service offerings, investigate potential markets, form strategic partnerships in alternative deliveries and expand our geographic reach. Deb has an expert understanding of the cross-market factors shaping industry trends  – using this knowledge to better serve clients and advance our firm’s strategic framework.

Having spent much of her career working with healthcare clients, Deb has overseen more than $4 billion in design solutions for healthcare systems across the globe. From educating global health providers and repositioning service lines for academic medical centers to introducing care innovations at community hospitals, she helps organizations ensure capital investments are aligned with an optimized business model. Her success partnering with clients around the world makes her a sought-after industry expert, frequently contributing to outlets such as Modern Healthcare, American Business Journals and Becker’s Hospital Review, as well as forums hosted by the National Building Sciences Institute, ASHE and the American College of Healthcare Executives. Deb also sits on the national Design-Build Institute of America (DBIA) board of directors.