How uniting theater design, interiors and storytelling can elevate design solutions

As Suzanne explains, "while these disciplines are distinct, they share commonality in their ability to shape experiences that engage our senses and stir our souls."

Here are additional key excerpts from the piece.

On theater as a canvas for imagination: Just as theater designers craft imaginary worlds that embrace the unknown and unexpected, interior designers are creating spaces that inspire exploration and curiosity. In both cases, the goal is to transform spaces into dynamic spatial experiences. Both types of designers blend aesthetics and functionality to ensure each design tells a unique story and engages people meaningfully.

On storytelling's ability to shape spaces: Just as every person has a story, so does every spaces. The walls, floors, ceilings we shape each narrate a story. Interior designers cannot lose sight of this truth as they shape environments. Every piece is a scene, every area a chapter - how can we make sure each delivers on its full promise?

An embrace of storytelling can do more than simply elevate our designs. It can help us inspire people earlier in the design journey. Our teams have embraced conceptual illustrations as a storytelling means to distill the essence of our design work. These illustrations take audiences on journeys, highlighting primary themes, moods and atmospheres. When done effectively, these illustrations allow clients and stakeholders to grasp the overarching vision and emotional impact of design solutions far earlier in the process.