Double Duty: Dr. Ben Bassin helps patients today and improves health facilities for tomorrow

In the image Dr. Ben Bassin attends to a patient with the assistance of a nurse while another doctor observes from the doorway.
Dr. Bassin at work inside University of Michigan Medicine's Emergency Critical Care Unit. (Courtesy University of Michigan, available under a Creative Commons Attribution-NonCommercial 3.0 license.)

June 10, 2024

Social Sharing

Our innovation fellow Dr. Ben Bassin is featured in a strong new piece from Medscape focused on the emerging trend of medical practitioners stepping more into the design world to positively affect healthcare spaces at scale.

In his role, Ben is focused on health innovation within Blue Cottage of CannonDesign while also amplifying our company's entrepreneurial culture. He does all this while remaining an active physician and associate professor of emergency medicine at the University of Michigan Medical School.

Ben was inspired to work both in medicine and design after consistently seeing "band-aid" or one-off solutions in the emergency department as a result of poor design. He realized that it would take more of a holistic design approach to forge sustainable solutions to these challenges and better patient outcomes.


  • "In the ED, we are masters of creating-work arounds when design doesn't work because we have to do it. But, I know that if we can meaningfully change the built environment, we can change the experience for patients in ways that have significant positive impacts on patient safety, care and outcomes, not to mention employee morale."

    Ben Bassin headshot
    Dr. Ben Bassin Innovation Fellow, CannonDesign

Later in the piece, Ben talks more on how good design can help healthcare facilities create less-waste, advance more seamless care solutions and be more coordinated in their approach.

Serving as our innovation healthcare fellow for nearly a year, Ben has been pulled into a number of high profile pursuits and projects since joining CannonDesign due to his unique perspective at the intersection of the practice of medicine and the optimization of the built environment.