Our environmental graphics work happens at the intersection of experiential design and the built environment.
We fuse technology, art, imagery, architecture and communication to create environments that reinforce brand identity, contribute to positive user experiences, and connect with audiences in profound ways.
As a stand-alone service or integrated into our firm’s other capabilities, such as architecture and planning, our designers help clients harness environmental graphic design to distinguish themselves in their industries and create memorable experiences with their audiences.
Creative donor recognition systems show appreciation for benefactors through visual storytelling.
Our strategic approach to environmental graphics delivers work that strengthens and enriches the built environment.
Through exhibit design, we create emotionally-driven spaces that impact the people who experience them.
We leverage graphic design to help clients establish brand identity and best communicate their vision and values to the world.
Our graphics master planning solutions provide roadmaps for a cohesive campus with maximum brand integration and navigability.
Our hall of fame graphics bring the rich history of organizations to life and serve as an integral part of the recruiting experience.
Our powerful wayfinding and signage solutions are spatial problem solvers, helping people orient themselves and navigate through built environments with ease.
Education Case Studies
Campuswide Signage ala Frank Lloyd Wright
Ave Maria University — Ave Maria Town, Florida
Ave Maria University is set on 750 acres of a 4,000-acre new-town development near Naples, Florida. The design of the campus and each of the structures was conceived in response to the university founder’s admiration of the architecture of Frank Lloyd Wright. The campus plan takes Wright’s idea of “ordering nature” as its philosophic touchstone, using orthogonal geometry to create spaces of both grandeur and intimacy in a carefully shaped asymmetrical balance. Our graphics team created a master plan for campuswide signage adhering to the established design philosophy, choosing wayfinding and base signage materials that fully integrate with the campus landscape and architecture. We have an ongoing engagement with the university to develop and promote their brand through print campaigns and donor programs.
EXPERTISE: Graphics Master Planning
Wayfinding and Signage for a Dynamic High School Campus
Clifton Hunter High School — Grand Cayman, The Cayman Islands, United Kingdom
In an effort to better equip Cayman Islands learners to compete on the international stage, CannonDesign worked as part of a team to design and implement three new high school campuses for the Cayman Islands Ministry of Education. Each campus features four autonomous academy buildings serving grades 6-11, with a shared global learning center, performance building, and design and technology building. Our team developed a master plan for campus wayfinding, signage and graphics to enhance the environment and guide students and visitors to their destinations. Working closely with architecture and interior design teams, we integrated elements of both to create a cohesive look and feel throughout the spaces.
Interactive Graphics Enrich State-of-the-Art Science Hall
Georgetown University, Regents Hall — Washington DC
Regents Hall is Georgetown’s premier science facility, housing its biology, chemistry and physics departments. Our team developed a versatile graphics and donor recognition system that complements the building’s architectural character. Static graphics and interactive media connect spaces throughout the facility, creating an energetic and memorable space. Large format graphics and display panels adorn meeting spaces, including student lounges, classrooms and labs. Color palettes and imagery help graphically identify each department and provide wayfinding cues. A large donor recognition program incorporates traditional plaques, large format graphics, and framed-panel components to recognize a diverse range of donors and gifts. Large LCD displays allow students and visitors to interact with a donor database and provide a platform for the university to showcase fresh content.
EXPERTISE: donor recognition systems | wayfinding
Enhancing Brand Across the Campus
Nova Southeastern University, University Center — Fort Lauderdale, Florida
At Nova Southeastern University (NSU), our environmental graphics team implemented a cohesive, unified cross-campus system of wayfinding, graphics and interpretive exhibits across NSU’s 300-acre campus. At the University Center — housing a sports arena, a recreation center, a performing arts venue, dining facilities and student services — the team designed a comprehensive wayfinding system, environmental and exhibit design services for an athletics hall of fame, showcasing awards and team championships. Graphics are built on a foundation of bisecting planes, layered surfaces and curved elements that recur throughout the building.
EXPERTISE: exhibit design | hall of fame graphics | wayfinding
Easing Navigation Among Three Collegiate Campuses
Sheridan College — Oakville, Ontario, Canada
Seeking to create a cohesive interior and exterior wayfinding master plan for its three campuses, Sheridan College enlisted our graphics team to create a unified brand and enhance wayfinding clarity. Our solution was designed to help students, faculty and visitors effectively navigate to their desired location and link together primary entrances, parking lots and buildings. Consistent and user-friendly wayfinding signage is fully integrated into each campus, making it easy to travel by foot, bike or vehicle.
Our scope included creating a manual of type, colors, symbols, specifications and signage construction details to guide all future implementations and act as a roadmap for the development and growth of a comprehensive wayfinding system. The implementation is being phased across the three campuses with completion in 2016.
EXPERTISE: graphics master planning | wayfinding
Celebrating Institutional Pride and Purpose
Texas Christian University (TCU), Brown Lupton University Union — Fort Worth, Texas
Working in close collaboration with the university and architectural design team, the Brown Lupton University Union (BLUU) presents a unique story as part of a cohesive graphic and brand framework, reinforcing TCU’s values. BLUU’s wayfinding and environmental graphics systems integrate seamlessly into the architecture, including orientation devices, identification signage and an electronic system for the conference center. The “Heritage Center Experience” exhibit celebrates TCU’s rich history and key alumnae.
Crafting the Collegiate Admissions Experience With Graphics
Texas Christian University (TCU), Mary Wright Admission Center — Fort Worth, Texas
TCU’s Mary Wright Admission Center, the first touchpoint many visitors and prospective students have with the campus, is designed for one purpose: recruiting the best and brightest learners from around the country. To support the various recruitment activities, our graphics team developed a full “admissions experience” for the facility featuring exhibition, multimedia and environmental components. Delivering a significant visual “wow” effect, the environment includes memorabilia, trivia, interactive media and large format graphics that fuse with the building’s architecture and beckon the senses into a visually rich and stimulating environment.
EXPERTISE: exhibit design | brand identity
Supporting Academic Programming With Thought-Provoking Graphics
Texas Christian University (TCU), Rees-Jones Hall — Fort Worth, Texas
Rees-Jones Hall is home to some of TCU’s most innovative programs, including the Institute for Child Development, TCU Energy Institute, and a think tank space known as the “incubator lab.” Our graphics team implemented a comprehensive, interpretive graphics program supporting the space's mission. Focusing on four emerging questions central to TCU’s academic programs — Where does water come from? Where does food come from? Where does energy come from? How does time and growth affect us? — large infographic walls explore these topics and invoke student and visitor participation with customized, reactive-interactive displays and a holographic video wall. Inspirational statements and quotes appear throughout the building, encouraging students to learn from yesterday, live for today, hope for tomorrow, and never stop questioning.
EXPERTISE: environmental graphics
Bringing a Theatre School to Life
The Theatre School at DePaul University — Chicago, Illinois
Due in no small part to a comprehensive environmental graphics program, the Theatre School at DePaul University comes to life as both private theatrical conservatory and public performance space. Our team worked closely with university leadership to develop and implement a unified wayfinding, signage and donor recognition system that fully integrates into the fabric of the architecture. Wayfinding and signage invoke a theme of the arts, while large numeral identifiers for level indication and innovative directional signage create a unique and memorable environment for students and visitors.
Connecting Business Students to Mission and Vision
University of Florida, Heavener Hall — Gainesville, Florida
Graphics programs are an invaluable tool when it comes to expressing an organization’s mission and values. At University of Florida’s Warrington School of Business, 25-30 percent of students understood what it took to be a successful business leader, yet 60 percent struggled to find their way through the university system. Our team changed that dynamic with a unique branded message focused around the concepts of “Did you know…” and “Define your Amazing.” Each floor of the three-story building focuses on a central theme, encouraging students to “Be Curious,” “Be Smart” and “Be Marketable.” Story-driven graphics accentuate each of the three themes, connecting current students to successful outcomes.
Enabling Wayfinding for an International Olympic Audience
BC Place — British Columbia, Vancouver, Canada
As a host venue for ceremonies for the 2010 Olympic and Paralympic Games, BC Place — Canada’s largest indoor stadium — underwent extensive renovations to prepare for huge crowds of international visitors. One of the primary design goals was redesigning all of the wayfinding signage. Our strengthens BC Place's brand along the public corridor and creates clear identifiers to help an international audience easily traverse the landscape. Monumental exterior letterforms help identify gate entries, and bold colors and large symbols and numbers aid wayfinding. Signange elements were specifically designed to integrate into the architecture, wrapping columns and beams for a seamless experience for patrons. Large section numbers and level identification devices strategically positioned throughout the venue effectively orient and guide fans into and throughout the facility.
EXPERTISE: wayfinding | brand identity
Explore. Experience. Be Proud. Be Inspired.
BC Sports Hall of Fame Museum — Vancouver, British Columbia, Canada
The BC Sports Hall of Fame — boasting the motto “Explore. Experience. Be Proud. Be Inspired.” — collects, preserves, studies and interprets materials related to British Columbia’s rich sport history. Our graphics team designed over 20,000 sf of interactive exhibits, videos and displays to tell the triumphant stories of BC’s Olympians, Paralympians, world-class athletes, teams and pioneers. In addition to serving as the ‘go to’ organization for BC sports history for researchers, writers, media and sports historians, the museum serves to inspire visitors with tales of athletes and teams who have accomplished greatness and brought pride to British Columbia and Canada.
EXPERTISE: exhibit design | hall of fame graphics
An Athletic Exhibit That Bleeds Maroon and Black
Episcopal High School — Alexandria, Virginia
At Episcopal High School (EHS) in Alexandria, Virginia, athletics play an important role in the educational process, serving to teach students as much about who they are as who they can be. The school enhanced their athletic facilities with a 60,000 sf addition to Centennial Gymnasium — including a two-court auxiliary gymnasium, fitness center, team meeting rooms, boys’ and girls’ locker rooms, and a hall of fame exhibit. The environmental graphics program celebrates the school’s athletic heritage and sets the tone for current students to aim high. The hall of fame honors tradition and recognizes alumni and coaches of distinction. Display cases exhibit memorabilia representing each sport played at the co-ed school. To create a home-field advantage, graphic banners celebrating all teams within each respective league hang from the rafters of the two gymnasiums. Photo collages of current athletes throughout the locker room area generate pre-game excitement, inspire current students, and attract superior applicants.
EXPERTISE: environmental graphics | exhibit design | hall of fame graphics
Celebrating a University’s Rich Baseball History
Louisiana State University (LSU), Wally Pontiff Jr. Baseball Hall of Fame — Baton Rouge, Louisiana
The Wally Pontiff Jr. Baseball Hall of Fame celebrates one of the greatest baseball programs in the Southeastern Conference, boasting six NCAA national championships, 15 conference titles, 16 college world series appearances, and numerous players who have gone on to play professionally. The 2,000 sf hall housed within Alex Box Stadium was designed by CannonDesign’s graphics team and serves as an immersive exhibit experience for game-day fans and an inspiration to future all-stars. Conceived as a “stadium within a stadium,” exhibits include the Early Years, “Skip Bertman” and Modern Eras, showcasing memorabilia from LSU’s rich history. Within the Hall of Champions area, national championships are displayed with accompanying audio-visual presentations, championship rings and game balls.
EXPERTISE: brand identity | exhibit design | hall of fame graphics
A Park and Playground for EveryBODY
Grommet Island Park — Virginia Beach, Virginia
Founded by Josh Thompson, an avid surfer afflicted with ALS, JT’s Grommet Island Beach Park offers a state-of-the-art playground for adults and children — particularly children living with disabilities. Working closely with Bruce Thompson and Gold Key Resorts to execute this pro bono project, our work included entryway signage, donor recognition and interpretive information, all supporting the goal of creating “a park and playground for everyBODY.”
EXPERTISE: donor recognition systems
Health Case Studies
A Wayfinding and Signage Solution for World-Class Cancer Center
Tata Medical Center — Kolkata, West Bengal, India
Tata Medical Center — eastern India’s first world-class cancer hospital and research center — is a vibrant environment for scientific discovery and multidisciplinary patient care. In addition to CannonDesign providing architecture, engineering and interior design, our graphics team devised a comprehensive wayfinding system for the campus and hospital facilities. The system includes site and building identification, vehicular and pedestrian wayfinding signage, and interior wayfinding and identification signage. Our solution gives special consideration to the hospital’s multilingual clientele by employing an extensive system of symbols, simplified nomenclature, and carefully planned information delivery.
EXPERTISE: brand identity | signage | wayfinding
Enhancing Branding and Wayfinding via Research and Design
Fort St. John Hospital, Northern Health — Fort St. John, British Columbia, Canada
Fort St. John Hospital was delivered through a public-private partnership and seeks to promote the health of patients, staff, visitors and the wider community by improving ecological performance and indoor environmental quality. Our environmental graphics group first laid a framework of conscientious planning and research, then designed a comprehensive interior and exterior wayfinding master plan for the hospital. A clear hierarchy of destinations and a simplified wayfinding experience help to direct patients and visitors throughout the site. The graphics program serves three overarching project goals: seamless integration with the architecture, reinforcing the Northern Health brand image, and enhancing the patient experience.